About us.
“We have found Emfood consultants to be of the very highest calibre combining deep sector knowledge with passionate leadership and a sensitive awareness of the needs to restore a healthy planet and people.”
Specialist Consulting
Emood is built on a rich story of innovation and collaboration across the food sector. Our consultancy work is shaped by years of hands-on experience spanning every link in the supply chain—from farmers and growers through to chefs, food distributors, and procurement teams. The Emfood team combines rigorous professional expertise with a sensitive, supportive approach, helping clients unlock greater efficiency and open new routes to market through dynamic food procurement and short supply chain solutions.
Our colleagues bring unique perspectives and specialist knowledge across sustainable food systems, technology deployment, and operational change, allowing us to offer tailored guidance grounded in real-world success. The Emfood approach has been highlighted as a game-changer in supporting healthier, more resilient supply chains for people, the planet, and future generations.
Our Leadership Team
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Rich Osborn
FOUNDER AND CEO
Rich is a respected expert in Dynamic Food Procurement and sustainable food strategy. With decades of work behind him in this space, he has led a revolution in how food procurement can be approached globally. He founded Equilibrium Markets in 2013, introducing fresh-range in 2014 and spearheading innovative food supply chain advancements through AgileChain technology.
Rich has over 25 years of experience in management and leadership roles, including at Procter & Gamble where he led $Billion businesses across 27 countries.
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Ben Peel
SUPPLY CHAIN DIRECTOR
Ben has over ten years experience in short food supply chain management and dynamic food procurement. He leads projects internally and with clients focusing on software design and client programmes.
Ben's background includes leadership roles in market research, logistics, and culinary arts, providing him with a comprehensive understanding of food production and a commitment to industry-wide transformation.
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Charlie Jackson
COMMERCIAL DIRECTOR
Charlie is dedicated to building innovative partnerships, identifying and working with stakeholders to implement dynamic food procurement practices.
Charlie’s career has centred around supporting societal development and she has had the privilege of working as a senior leader in the public sector, focusing on areas like social housing, planning, and sustainability services.
